Craving a cold beer while floating down your local river or at the summit of an awesome Appalachian hike? Well, Hi-Wire Brewing now says “can do.” Canning is on the horizon for Hi-Wire Brewing: Pushing their way into new markets, stretching all the way to the Carolina coasts, most of Tennessee, and parts of northeast Georgia.
Expanding rapidly over the past 3 years, Hi-Wire has no fear in testing new markets. Owners, Chris Frosaker and Adam Charnack have always dreamed of canning, but they wanted the time to be right. With consumers asking for more travelfriendly beers, and hot days approaching, the brewery was finally in a place to make canned Hi-Wire favorites a reality. Chris Frosaker notes, “Deep distribution in each market we are in is always our goal. Canning is a way to deliver our beer to a population of customers we are not currently reaching.”
“Deep distribution in each market we are in is always our goal. Canning is a way to deliver our beer to a population of customers we are not currently reaching”
Hi-Wire will be releasing their flagship Hi-Wire Lager, as well as a new, neverbefore released beer, Hi-Wire Gose. The Gose (4.2% ABV), which is brewed with Pink Himalayan Salt, is tart, supremely drinkable, and incredibly balanced with a complex fruit character. Crisp citrus and lemonlime from coriander marries with Hi-Wire’s house Lactobacillus strain, creating subtle notes of stone fruit and apricot in this hazy, sessionable sour wheat beer. The Hi-Wire Lager (4.6% ABV), one of their four flagship beers, is a true American lager that is as approachable as it is delicious, a perfect balance of light pilsner malt and German hops. Only released after reaching peak maturity, this lager is your handcrafted option when only a refreshing, light beer will do.
While Hi-Wire plans to continue using bottles as their primary method for packaging beer, they are excited to explore this first run of cans to see what consumers make of it. Additionally, they cannot ignore the pros of canning: sustainability, decreased shipping costs, and tapping into an untouched market. The first run of cans will be released at their Big Top Production Brewery, located at 2 Huntsman Place, on Saturday, June 4th with a crawfish boil. In addition, Hi-Wire will be selling cases of Gose and Lager cans for $30 for that day only. This official Asheville Beer Week event will declare that summer, the season of cans, has arrived. For more information, check out our events calendar.