Hi-Wire Brand Assets
Brand Guidelines
Our brand is the expression of our identity to the public. It is critical to follow the brand guidelines as closely as possible. Please review the brand guidelines and use-case examples found in the folder linked below before implementing Hi-Wire’s branding.
Questions? Reach out to Nicholas Karr, Graphic Design and Content Specialist.
Logo Files
Below you’ll find the official Hi-Wire Brewing logos for use in promotional materials. To save a file, click on the link for the format you need. For SVG files (vector, transparent background), right-click and select “Save As.” For PNG files (raster, transparent background), right-click the image and select “Save As.” If you’re not seeing what you need, email Nicholas Karr and we’ll get you sorted.
All logo files include built-in clearspace. Do not overlap the bounds of the image onto other elements.
PRIMARY HORIZONTAL LOGOTYPE
Our main identifier across all communications. This is the first choice when representing Hi-Wire Brewing. Use it on signage, print collateral, digital headers, sponsorship placements, and anywhere the brand needs to lead clearly.
Kanon Ball Black – The default for most applications. Use on light or neutral backgrounds. svg :: png
Sky Blue – Use on Foam or light backgrounds when brand color needs to carry the mark. svg :: png
Foam – For use when a white logo is placed over a solid, dark background. svg :: png
Minimum size: 0.5 in / 250 px. Clearspace: width of the “H” on all sides.
EMBLEM LOGOTYPE
The tent-shaped arch frame surrounds the full logo lockup. Use it for packaging, merchandise, high-contrast applications, and anywhere a self-contained mark reads better than the open logotype, especially over detailed or busy backgrounds.
Kanon Ball Black with Foam text – The primary emblem. Black arch frame, Foam interior text. Use on light, neutral, or colored backgrounds. svg :: png
Sky Blue with Foam text – Sky Blue arch frame, Foam interior text. Use on light backgrounds or when brand color needs more presence. svg :: png
Foam with Kanon Ball Black text – Foam arch frame, Kanon Ball Black interior text. For use over busy, dark backgrounds. svg :: png
Minimum size: 0.6 in / 250 px. Clearspace: width of the “H” on all sides.
WALKER
The walker icon in an oval frame, built for flexibility at smaller sizes. Always use it as a supporting element alongside the primary logotype or emblem, never as a standalone mark. Great for small-format print, stickers, and accent elements within larger layouts where Hi-Wire branding is already present. If the walker is the only mark you have room for, use the Badge Walker instead.
Kanon Ball Black – Use on light or neutral backgrounds. svg :: png
Sky Blue – Use on Foam or light backgrounds when brand color is needed. svg :: png
BADGE WALKER
The walker silhouette in a shield-shaped frame. Our most iconic mark. Use it for lifestyle content, editorial-style social posts, premium merchandise, and as a photo frame device in poster and social layouts.
Kanon Ball Black – The default for most badge applications. Use on light or neutral backgrounds. svg :: png
Sky Blue – Use on Foam or light backgrounds when the design calls for brand color. svg :: png
LOGO RULES
Never outline the logo. Never change logo element proportions. Never change the fonts. Never apply on backgrounds that compromise legibility. Never add effects: no drop shadows, glows, or gradients. Never add perspective. Never modify, alter, or recreate in any way. Use only the pre-approved files on this page.
Questions? Email Nicholas Karr.